BROT&BRÖTCHEN
BROT&BRÖTCHEN is a self-service concept of LE CROBAG GMBH & CO. KG
2001 founded LE CROBAG under the name BROT&BRÖTCHEN one of the first self-service bakeries in Germany. Currently, 9 stores are operated throughout Germany.
2011 BROT&BRÖTCHEN became BROT&BRÖTCHEN Café. We developed a new CI and together with an interior designer a completely new store design. At the beginning of November 2011, the first store opened in Hamburg in the new design, and subsequently almost doubled its sales. We were thus able to help to a new market positioning.
In line with the new CI, we have redesigned the website. For all advertising measures and designs we are responsible as an advertising agency of BROT&BRÖTCHEN.
Responsible for CI / website / ads / posters / logo / packaging / media and budget planning / store design
