One of the largest premium beer brands in Germany
DThe Diebels Fresh World Championship was first held in 2006 at the brewery site in Issum on the Lower Rhine. The Fresh World Cup is based on the idea of a "game without borders" in which, after successfully qualifying, different teams compete in the final against each other.
We designed the casting of the Fresh World Championship on behalf of Diebels PR agency Weber Shandwick and organised it in Issum. Of the eight teams, the top three teams qualified for the final.
Responsible for conception, casting