Family Fitness Award

DThe sports and nutrition event

Together with EuroRSCG ABC Hamburg we developed and organised the Family Fitness Award of the CMA. We were looking for the fittest German family. Over a period of several weeks, families from each state were provided with training plans and were tracked and supported individually.

Each family has a prominent sports ambassador by their side. For example, we were able to inspire Pascal Hens, Andreas Dittmer, Uschi Diesel, Claudia Pechstein and Lars Riedel for this campaign.

Responsible for development / conception / implementation