DThe sports and nutrition event
Together with EuroRSCG ABC Hamburg we developed and organised the Family Fitness Award of the CMA. We were looking for the fittest German family. Over a period of several weeks, families from each state were provided with training plans and were tracked and supported individually.
Each family has a prominent sports ambassador by their side. For example, we were able to inspire Pascal Hens, Andreas Dittmer, Uschi Diesel, Claudia Pechstein and Lars Riedel for this campaign.